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Enquirer Consulting Group / Prepared for Rivian
August 2026

One brand.
Two markets, and only one is reached with a campaign.

You wrote back to Bethany with direct questions, so here is the direct version of the other half of the group.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

The consumer side is won with a brand. The commercial side is a named list.

01
A vehicle sold to a household is won with product, brand and a showroom. A vehicle sold to a fleet is won in a conversation between two companies.
02
Since orders for the commercial van opened to US fleet operators generally in February 2025, the buyer on that side is a fleet director at a named company rather than an audience in a market.
03
That buyer is countable: courier and last mile operators, utilities, service and trades networks, municipal and school fleets, rental and subscription companies.
04
None of those seats respond to a launch campaign. They respond to someone who names their route profile, their depot and the age of what they run today.
05
In this category corporate communications and pipeline tend to work the same account list, because the companies that carry the fleet buyer also carry the policy and analyst audience.
Prepared for Rivian
Where this goes

Awareness is not the same as reach.

Today
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For a maker in this position, fleet interest usually arrives inbound, through a handful of large accounts and through the people who already follow the category.
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Brand and product campaigns are built to reach drivers, which is the right job for them and the wrong tool for a fleet director.
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Across the segment, conferences and pilot programs set the pace at which new commercial conversations start.
In the first weeks and months
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A named list of fleet operators by size band, use case and depot geography, with the fleet, procurement and sustainability seats identified inside each.
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A researched message per account that names the route type and the vehicles it would replace.
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Interested replies routed to the commercial team with the context attached, so the first call is a fleet conversation rather than an introduction.
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A channel that runs every week of the year instead of around a launch.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Rivian

What we would build for the commercial side

The account map

Every courier, utility, trades network, municipal fleet and rental operator in the segments you name, with the fleet, procurement and sustainability seats identified inside each.

The outbound unit

Research, messaging, sending capacity and follow up, designed and staffed by us and run in market for a fixed four months.

The handover

Playbook, tooling, dashboards and a trained operator inside your team. After four months the channel belongs to the business, not to us.

A fleet buys on cost per mile, uptime and service coverage. The message has to name the route and the depot, which makes this a research job before it is a sending job.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list of courier, utility, trades, municipal and rental fleet operators in the segments you choose, then identify the fleet, procurement and sustainability seats inside each.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits

Consumer demand is a market. Fleet demand is a list.

01

Your commercial market is countable

Fleet operators are registered, countable and reachable by name. A finite list is the ideal input for this kind of engine.

02

Research beats volume in fleet selling

A generic email to a fleet director goes nowhere. A message that names the duty cycle and the depot does not, and that is exactly the part we industrialize.

03

It stays with your team

Four months, then the engine, the account map and a trained operator sit inside the company. Nothing depends on us being there next year.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and Dan will work around you.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Rivian.